What’s Behind Alpharetta’s Real Estate Growth

Over the past decade, Alpharetta has transformed into one of Georgia’s most sought-after suburbs. In 2018, the average sales price of a detached home was just over $422,000. By early 2025, that number had soared to nearly $938,000—a jump of more than 50%. With fewer than 100 condos and townhomes and just over 50 single-family homes currently on the market, demand shows no sign of slowing.

So what’s fueling this growth? A mix of smart development, lifestyle appeal, and a booming local economy. High-profile projects like Avalon and Downtown Alpharetta City Center have redefined the area with walkable streets, dining, shopping, and year-round community events. Avalon’s 86-acre live-work-play environment has especially elevated Alpharetta’s reputation as a modern “urbanburb,” while still maintaining small-town warmth.

Alpharetta’s strong business base—home to nearly 700 tech companies—paired with top-rated schools, has drawn professionals and families alike. The city also boasts more than 25 parks, 775 acres of greenspace, and popular recreation hubs like Wills Park and the Big Creek Greenway. The new Alpha Loop trail connects key destinations, making the city even more pedestrian-friendly.

Looking ahead, Alpharetta’s Horizon 2040 Plan, a comprehensive strategy for long-term growth that guides the city's development, with a focus on mixed-use developments, walkability, and revitalizing areas like the North Point Mall and Brookside. The plan aims to balance housing, economic growth, and quality of life by addressing issues like housing stock, traffic alternatives, and preserving natural resources through strategies such as increasing pedestrian and bicycle connectivity and creating more integrated, walkable neighborhoods. For investors and homebuyers, that means one thing—Alpharetta’s rise is far from over.